Cloaking and SEO. Should I use Cloaking?
Search engine optimization (SEO) is important to the success of a
website. However, successful search engine optimization takes time.
Many webmasters don't want to invest the time and work that's
necessary to optimize a site.
For that reason, some webmasters use cloaking to get their
websites listed on search engines.
What is cloaking?
A website that uses cloaking recognizes search engine spiders by
their IP address. It returns web pages to search engine spiders that
are different from the web pages that web surfers see. Usually, the
cloaking software creates hundreds of web pages that are optimized
for a special search term so that search engine spiders get the
impression that the website contains a lot of relevant information
about a special topic.
If you often search on Google then you probably can confirm that you
can get good results with cloaking. You can often find web pages on
Google that have little to do with the description on the result
Does this mean that cloaking is the holy grail
Cloaking obviously works. Does this mean that you should use it
for your web pages? That would be very risky. Very few web pages
that use cloaking can keep their search engine rankings for a long
Google has a clear statement about cloaking on its webmaster pages:
"Don't deceive your users or present different content to search
engines than you display to users, which is commonly referred to as
In general, most websites that use cloaking are getting banned from
Google and other search engines sooner or later. It's only a
question of time. In countries such as Germany it can even
illegal to use cloaking. If you want to get long term results
with your website, you should avoid cloaking at all costs. This
is the answer to your question, should I use cloaking?
If search engines don't
like cloaking, what do they want?
Search engines want to return high quality websites to their
searchers. That means that you must make sure that your website is
such a high quality site. There are three main factors that make a
website a high quality website:
- Your website should have a lot of content. If your website
consists of one or two pages or just a few pictures then it will
be very difficult to get high search engine rankings. Search
engines also aren't interested in the 825th eBay affiliate page.
It's important that your web page has great content. If that
content can only be found on your website then that is even
- You must make sure that search engines can parse your web
pages. Make sure that your HTML code is clean and that search
can easily find out what your web pages are about.
Cluttered HTML code and web pages that have been 'optimized' for
dozens of keywords often prevent high rankings. Focus on one or
two keywords per web page. It's better that a web page is
relevant to one or two keywords than somewhat relevant to a lot of
- Your website must have good
incoming links. Links from
centralized link farms and link exchange systems don't work. You
should make sure that the web sites that link to you are at least
loosely related to your web site. The more
related websites link
to your site, the better.
All of this requires work and efforts on your part. Your web site
is an important part of your business that requires the same
attention as other parts of your business. The sooner you treat
search engine optimization as an important investment for your web
site success the sooner you'll get great results. It is important,
and a lot easier, to use proper
to get the best return for your efforts.
Cloaking is something you should be aware of, but avoid
using for long
term results of SEO.
Google's sandbox is Google's attempt to prevent spammers from
creating web sites that are just a
flash in the pan. Google wants to return high quality web sites
with good content in its result pages.
If you haven't done it yet, take a look at a recent article
which discusses Google's focus on
latent semantic indexing in its latest search engine algorithm.
Hope this has answered your questions about "What is Cloaking and
Should I use cloaking?"