|Matt Cutts works at the Googleplex and
at his blog he writes about Google and search engine optimization traps.
In one of his latest blog posts, Matt Cutts
wrote about Google's PageRank.
Here are the most important
statements about Google's PageRank:
PageRank is not a number between 1 and 10.
"Itís more accurate to think of it as a floating-point number.
Certainly our internal PageRank computations have many more degrees of
resolution than the 0-10 values shown in the toolbar."
The PageRank number that is displayed in the toolbar does not
influence the search results.
"At any given time, a URL in Googleís system has up-to-date PageRank
as a result of running the computation with the inputs to the algorithm.
From time-to-time, that internal PageRank value is exported so that itís
visible to Google Toolbar users. [...]
By the time you see newer PageRanks in the toolbar, those values have
already been incorporated in how we score/rank our search results. So
while you may be happy to see that the Google Toolbar shows a little
more PageRank for a given page, itís not as if that causes a change in
search results at that point."
You don't have to care about the PageRank number.
"I think thatís a perfectly healthy attitude. If you donít care about
PageRank and your site is doing well, thatís fine by me. :)"
The PageRank number displayed in Google's toolbar is already outdated
on the day it is published. It's not important that Google's toolbar
displays a green line for your web site URL. It is important that you
get visitors and that these visitors purchase something on your site.
What is the date of the backlinks update on Google?
"If youíre splitting hairs about the exact date that backlinks were
taken from, youíre probably suffering from ďB.O.Ē (backlink obsession)
and should stop and go do something else for a bit until the backlink
I highly recommend keyword analysis, looking at server logs to figure
out new content to add, thinking of new hooks to make your site attract
more word-of-mouth buzz, pondering how to improve conversion once
visitors land on your site, etc."
The last statement is a very important point. You have to work on all
web page elements to get good results. It doesn't help very much if you
focus on a single element.
Link building is very important but it is not the only important factor
for search engine optimization.
It is important to work with all elements of your website. Fortunately,
a website promotion program called IBP can help you with all
important search engine optimization aspects. Just take a look at the IBP
manual that can be selected in the "Help" menu of IBP 9.2.
The easy-to-read manual guides you step-by-step through the entire search
engine optimization process.
If you do the right things in the right order then your web site will
get the best possible rankings on Google, Yahoo and other search engines.
Hint: use the IBP program to help make your website
more prominent on the search engines.
PageRank, Google, search, site, important, toolbar, engine,
number, result, backlink, optimization
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