|If your web site has good rankings
on Yahoo, MSN and other search engines but not on Google, it's likely
that your web site has been put into Google's sandbox.
What is Google's sandbox?
In general, brand-new web sites with new domain names need about
6 - 8 months to get top rankings on Google.
The usual process is that Google indexes the new web site, lists
it for some less important queries and then the web pages drop from
the search engine result pages for several months. Although other
search engines work fine, Google doesn't list the web site,
sometimes not even for the company name.
If you have a brand-new web site, don't worry about this
behavior. You are not doing anything wrong. Google seems to delay
the inclusion of new web sites. This phenomenon is called the Google
Why does Google delay the inclusion of brand-new
It seems that Google delays the inclusion of brand-new web sites
to encourage webmasters to build content instead of building
Many webmasters try to artificially inflate the link popularity
of their web site by creating a network of small web sites with
different URLs that all link to each other. Many of these web sites
have no purpose other than linking to the main web site.
By delaying the ranking of new web sites, this mini-network
strategy doesn't offer a quick jump to the top anymore. The delay
might encourage webmasters to focus on the content of their main web
site instead of building useless mini sites.
What can you do to get out of the sandbox?
If you have a new web site, expect that your web site will be
listed within 6-8 months in Google. Add content to your web site,
get good incoming links and make sure that your web pages are
optimized for Google.
As soon as you have a domain name, create a temporary page and
link to it from another web site to make Google aware of your web
site. The 6-8 months delay seem to start with Google's first contact
with your web site. The sooner Google knows about your web site, the
sooner it will be listed.
By the way, Yahoo and MSN don't have such a delay so don't focus
on Google alone but also optimize your web pages for these search
Can you speed up the whole process?
It seems that there's nothing that can be done to speed up the
sandbox process. Some webmasters in online forums suggested that it
might help to get inbound links that point to different web pages of
your web site, not just to your index page.
It might also help if your web site has its own IP address and it
also seems to help if you have a link from the Yahoo directory.
However, these theories haven't been confirmed yet.
Google's sandbox is Google's attempt to prevent spammers from
creating web sites that are just a
flash in the pan. Google wants to return high quality web sites
with good content in its result pages.
If you haven't done it yet, take a look at a recent article
which discusses Google's focus on
latent semantic indexing in its latest search engine algorithm.
Hope this has answered your questions about "What is Goggle's