Google has extended the penalty
notification experiment that was started last year. Google’s Webspam team
now works with the Google Sitemaps team to alert some (but not all) site
owners of penalties for their site.
What is the spam penalty notification
In September 2005, Google started to send email messages to some
webmasters who used spam elements on their web sites. Google has now
extended this program to users of
If you verify your site in Google Sitemaps and then are penalized by
the Google webspam team for hidden text on your pages, then Google may
explicitly confirm a penalty and offer you a reinclusion request
specifically for that site.
Does Google inform all webmasters about spam elements on their sites?
Google does not inform all webmasters when it detect spam elements on a
"If the webspam team detects a spammer that is creating dozens or
hundreds of sites with doorway pages followed by a sneaky redirect,
there’s no reason that we’d want the spammer to realize that we’d caught
So Google clearly shouldn’t contact every site that is penalized–it
would tip off spammers that they’d been caught, and then the spammers
would start over and try to be sneakier next time."
What does this mean to your web site and your Google rankings?
Even if you did not want to do it, there might be some elements that
Google considers as spam. Google is still testing this program so its
likely that you will not be informed about the problem.
If you have spam elements on your pages, Google will downrank your
site, or they will even ban your complete site from their index.
For that reason, you should make sure that your web site does not
contain spam elements. You can find a list of
9 elements that search engines consider as spam further down on this page.
Using spam elements on your web site will get your web site banned from
Google sooner or later. Focus on ethical search engine optimization methods
such as optimizing your web page contents and getting good
Axandra SEO tools)
Some search engine optimization companies and software developers use
unethical tricks and techniques (collectively called spam) to artificially boost the search engine
rankings of a web site. This dilutes the quality of search results and the
accuracy of search results becomes questionable.
For this reason, the
search engines are continuously trying to trace out the spam techniques
which webmasters might be using and penalize or ban them.
They continue to reconstruct their algorithms to prevent spammers from
flooding the results page with irrelevant or low quality content.
If you use a web site promotion tool that uses these
unethical tricks and techniques, you'll put your web business at severe
tools are products that use only ethical search engine optimization methods. They
use only techniques that produce lasting results and that don't offend
Search engines consider the following search engine optimization
techniques as SPAM. For that reason,
Axandra products DO NOT use or
- hidden text or hidden links
- pages loaded with irrelevant words
- misspelling of well-known web sites
- unrelated and centralized link farms
- automatically generated doorway pages
- cloaking and false redirects
- duplicated content on multiple pages
- keyword stuffing
- other methods that try to trick search engines
You might get short term results with these techniques but it's very
likely that your site will be banned from search engines if you use one of
these techniques. You'll put your web business at severe risk if you use
one of these methods.
Axandra web site promotion
tools use only ethical
search engine optimization techniques that produce lasting results.
Ethical search engine optimization is about everyone winning.
Ethical search engine optimization leads to a symbiotic relationship:
- Search engines: They win as they are provided with pages
that are easy to understand and that contain the quality information
that their visitors search for.
- Searchers: They win as they are getting what they ask for
from the search engines. They search for "green widgets" and get a
page about green widgets.
- Web site owners: They win as they are getting quality
visitors who are interested in what their web site has to offer.
Use web site promotion
tools that help you to build web sites that are
beneficial to web surfers, web site owners and search engines. Avoid
We hope this has answered your question about Website spam and
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tools. Read more about Website promotion.