|It's easier to get high rankings on
Google with older websites than it is with new websites. Why is this so
and what can you do to get high rankings on Google if you have a brand
Why is it easier to get high rankings with older
Brand new domain names are often used by spammers to make a quick
buck. These spammers buy hundreds of domains, fill them with
automatically created scraper content and hope to make some money with
the ads that appear on these sites.
In addition, some webmasters use new domains to test new search engine
As it is difficult for Google to find out whether a new domain can be
trusted or not, Google invented a set of filters that downranks new
websites until Google thinks that they can be trusted.
What can you do to overcome Google's filters for new websites?
It's very difficult to get high rankings before Google trusts your
website. For that reason, do things that make your website trustworthy:
- Start with the right keywords
It's not possible to get a top 10 ranking for highly competitive
general search term such as "cars" for a new website. However, it is
possible to get high rankings for terms such as "used car dealer
It's not just easier to get high rankings for more specific search
terms, these terms are also much more likely to convert to sales.
Take some time to find the right keywords for your site.
- Get links to your website
It is not possible to get high rankings on Google without good
incoming links. Try to get as many links from related websites as
possible. If the right websites link to your site then Google will
trust your website more quickly.
- Optimize your web pages
While more links to your website greatly increase your chance of
getting high search engine rankings, you must also tell search
engines for which search terms you want to have high rankings.
Optimize the content of your web pages to make sure that Google
lists your website for the right search terms.
Search engines should be able to parse the content of your web pages
easily. Consider this when creating a new website from scratch.
A website that has been online for several years is much less likely
to game Google's ranking algorithms than newer sites. For that
reason, your Google rankings will also increase just by waiting
(given that you followed the steps 1 to 3).
If you do it correctly, getting high search engine rankings for
brand new websites is possible. It's important that you do the right
things in the right order.
Take a look at our
free SEO eBook
that will guide you through the
complete search engine optimization process from finding the right
keywords to checking the results.
Discover how the Top-10 Optimizer helps you optimize your web pages
quickly and easily to make your website get top listings on Google.
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