Incoming links = high Google page ranks
Incoming links with relevant text gets
The perfect incoming link for high search engine rankings
|Incoming links are one of the very most important factors for high search
engine rankings, especially with the giant Google. If your website doesn't have enough
quality incoming links then
it's very difficult to get high page-rankings for competitive search terms.
It's very, very important that you get the right kind of links. If you have 20 (twenty) good incoming links then you'll get better rankings than with 100 (one-hundred) bad incoming links.
So what makes a good incoming link? There are several points following that can make one link better than other links:
1. The link should use the relevant keywords in the anchor text
If you want to get high rankings for a search term like "buy black
shoes" then the links to your website should use exactly that text. The
text that is used to link to your site (the "anchor text") influences
the words for which your website will get high rankings.
2. The link should be from a high-ranking, relevant page
Links from related web pages usually work better than links from unrelated pages. Links from unrelated pages won't hurt your rankings but Google likes links from websites that are related to yours better. It's like getting a recommendation from someone who knows the same business. Google loves this kind of relevant linking.
3. Best if the link goes to a relevant page on your site
While it's okay to get links to your home page it is better to get
links to the page that is most relevant to the chosen anchor text. If
the link text is "buy black shoes" then you should make sure that the link goes
to a page that deals with black shoes, and has the word buy on it too!
We have also found that the most effective linking strategies involve doing this many times, using different keywords.
4. It's good if the link is from an authority site
Links from web pages with high authority will help to increase the TrustRank
(it's just what it sounds like)
of your website. Links from websites with high PageRank have a positive
effect on the rankings of your own site.
5. The link must not have a "nofollow" attribute
The "nofollow" attribute tells search engines such a Google that they should not follow
a link. Links with that attribute don't help one bit your search engine
Links rankings on website pages using high search engine incoming text Google pageranking and attributes and relevant terms.
Reproduced with permission 10-07 of Website Optimizer