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Will too many links hurt search engine rankings?

Just how many links are "too many"?

Google reveals how website links affect their listings/rankings.

How many links are good for a web site? Should you wait before getting links to your site?

Too many links? What's the problem? Many webmasters are unsure if too many links can hurt their web site rankings. Others think that links to a brand-new site might be a spam indicator.

It's no secret that Google and Yahoo heavily rely on the number of links and their anchor texts to determine the ranking of a web site. However, Google's recently filed patent indicates that Google might also use historical information to determine the value of links.

How does Google look at too many links?

The patent specification indicates that Google might record the discovery date of a link and its anchor text and the link changes over time. Google might also record the life span of a link and the speed at which a new web site gets links.

Google also seems to monitor the rate at which new links to a web page appear and disappear. They also monitor the growth rates of links as well as the link growth of similar documents.

So what does "too many links" mean to you?

Google's patent specification indicates that it is better if link growth remains constant and slow. You should vary your anchor texts as much as possible to make sure that your links look natural. Burst link growth may be a strong indicator of search engine spam for Google.

Google doesn't expect that new web sites have a large number of links. If a new web site gets many new links, this will be tolerated if some of the links are from important or "authorative" sites.

How to build links to your web site without getting penalized

You shouldn't go for one-shot solutions when building links to your site. If you participate in quick link exchange schemes or buy links to your web site so that you get many links at once, changes are that Google will consider this spamming.

When you exchange links with other web sites, do it slowly and constantly.

Invest some time every week to build the links to your site and vary the texts that point to your site. Make sure that the links to your site contain keywords that are related to your site and vary the link texts. ARELIS and IBP's Link Popularity Improver are the ideal tools to help you with this task.

Adding too many links in a short time to your web site may get your web site banned from Google sooner or later.

Focus on ethical search-engine-optimization methods such as optimizing your web page content (words) and getting good inbound links.


Our recommendation:

...use web site promotion tools that help you to build web sites that are beneficial to web surfers, web site owners and search engines. Avoid adding too many links at once!

If you need help in your linking campaign, Pacific Websites can help you get the most out of linking. Click to read more about link building strategies.

We hope this has answered your question about "How too-many links hurt search engine rankings".

With permission from Axandra SEO tools. Read more about Website promotion.

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Alan Pattinson, Internet Consultant
1484 Dogwood Avenue
Comox, British Columbia,
V9M 2Z5 Canada
Phone: 250-339-2687
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