Balance between on-site and off-site optimization...
It is common that search engine rankings go up and down all the time.
Many webmasters are unsure what they have to do to keep their websites at
the top of the search engine result pages. There are two main factors that
influence the rankings of your web pages.
What is on-site and off-site optimization?
High search engine rankings can be achieved with on-site optimization
and off-site optimization. On-site optimization refers to the
factors that you can control on your website: text, links, keyword
Off-site optimization refers to the ranking factors that are
usually out of your control. The most important off-site factor are the
links to your website.
Search engines use these two main factors to determine the rankings of
your web pages.
Some webmasters focus only on on-site optimization. They optimize the text
of their web pages, they try to get the right keyword density, optimize
the web page title, etc. but they don't care about links.
Other webmasters think that links from other websites are the only way to
get high search engine rankings. They spend several thousand dollars to
buy links from other sites without fully optimizing their web page
You can achieve good results with both methods. However, you'll get even
better results if you combine both on-site and off-site optimization.
How do search engines rank web pages?
Optimized web page content helps search engines to find out what
your website is about. If the optimized content of your web pages shows
search engines that your website is relevant for a special search term,
your website will get high search engine rankings for that search term.
If more than one website is optimized for the same search term, search
engines have difficulty to determine the best website. That's where links
come in. In general, if more than one website is optimized for the same
search term, the website with the best incoming links will get the best
The higher the competition for a search term, the more you need both
optimized content and links from other websites. Using only one factor
works for unpopular search terms but as soon as there are other sites that
compete for the same search term, you have to optimize both factors.
What does this mean to your website?
Optimize your web page content and
from other websites to make sure that your website is in a good
position for high search engine rankings.
Getting more customers and more sales through on-site and off-site search
engine optimization requires some time and work. The results are worth the
Detailed information on how to optimize your web pages so that they
receive top rankings on Google, Yahoo, MSN and other important search
engines can be found in our
free search engine optimization
Pacific Websites uses various programs, tools, and years of experience to
optimize websites. Point: Did you find this website through a search
engine? Contact us today to learn even more.